Five Things That Turn Readers Off

It’s no secret that successful writers enjoy a plethora of reading fans. Readers buy books. Readers tell others about their favorite authors. Readers are critical if your book is going to succeed in the marketplace.

So, what are some things that turn readers off? Here’s a quick list.

  • Cliches. Cliches are worn, tired out phrases that add nothing to the writing. Examples: Better safe than sorry. Dead as a doornail. Familiarity breeds contempt. Use it or lose it. Well, you get the idea.
  • Jargon. Everyone uses jargon (especially in the work or special interest areas of life) because it promotes special meaning to a select group and offers shortened definition. But jargon belongs more in the spoken than the written word, and you never know who in the masses will read what you write, so avoid jargon in writing.
  • Footnotes. I teach at a Twin Cities’ university and require footnotes  in research papers, but most writing that gets read isn’t academic. Use footnotes to acknowledge sources you haven’t acknowledged in the body of your work or to provide supplementary material that doesn’t fit in well with the text. Otherwise, avoid them when you can.
  • Intrusion. One of the biggest mistakes authors make is author intrusion. I’ve found this mostly in the fiction I’ve edited, but it occurs in nonfiction as well. The author creates all the characters and knows which one is thinking what and when, so intrudes by giving one character’s thoughts in one paragraph and another characther’s in the next. Since no one can know what another person is thinking (here’s where understanding point of view is critical), it becomes author intrusion when you get inside a character and you’re not writing from that character’s point of view.
  • Gimmicks. Gimmicks are things that take away from content and draw attention to themselves. Examples are ALL CAPITAL LETTERS, overuse of exclamation points !!!!, and uSING letters in an unUSual way to highlight a point such as singing or singing about us or singing about the United States (see how it doesn’t work?).

If you’re a writer, you’re probably a reader as well and may agree these five things are turn-offs. Use this list and your readers will thank you.

Happy writing!

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