E-book Tips

Expert Publishing’s newest series, 20 Things Every Successful ______ Knows ™, waited ten years before finding the perfect format–e-books.

The first in the series is 20 Things Every Successful Writer Knows, written by yours truly.

Why did it take us ten years to launch the series? Print books typically require 50 pages to graduate from booklet to book. If you write 20 tips in your field of expertise, you’d have to write at least two pages per tip (plus the front matter and back matter of your book) to reach 50 pages. Sometimes you don’t have two pages of useful information to go with a tip you want to share.

We realized no one wants to read filler, so we never launched the series.

E-books changed all that because e-books don’t have a page number requirement. As we worked on the series, we found some things you might find helpful as you write your e-book.

  • Readers are interested in information, not in how long the book is. Spend your energy writing good content.
  • E-pub surfaced as the primary format for e-books. If you use the old-fashioned .pdf format, chances are your e-book will get forwarded without you getting paid (or even knowing about it being passed around). If you don’t mind that, that’s okay, but most authors want to be paid for their books.
  • Make sure there’s an audience for your book by looking critically at keywords. For example, there’s a bigger interest in being a successful writer than in being a successful author, so writer is the word I chose.
  • Graphics don’t work well in e-books. In fact, the Kindle doesn’t like them much at all, so concentrate on the words, not the graphics.

E-books are great fun to write and once you’ve gotten hooked on using your e-reader, you’ll think they’re great fun to read too.

Happy writing!

 

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