Self-publishing Blues

One of the most common misconceptions about independent publishing is that if you pay to publish, you are self-published. That’s simply not true UNLESS you own the publishing company. So, who is the publisher? The owner of the ISBN (International Standard Book Number) is the publisher.

Thus, if you purchase the ISBN from Bowker, you are the publisher of your work and thus are self-published.

At Expert Publishing, we purchase the ISBNs, which means we are the publisher of record and none of our authors (except me) are self-published. It also means all the negative connotations associated with the term self-publishing disappear.

Unfortunately, too many puppy mill presses confuse the marketplace by continuing to misuse the term self-publishing.

Another confusing term the puppy mill presses use is print-on-demand publishing. Print-on-demand isn’t a type of publishing. It’s a type of printing technology. Specifically, it’s the term used for digital printing technology.

The last term I want to alert you to is vanity publishing versus pay-to-publish. Vanity publishers charge high fees and do little or nothing to improve your book. They are not discerning in what they publish. If you’ve got enough money, they’ll publish you.

Pay-to-publish options are springing up all over, including in royalty publishing houses. In 2009, the Wall Street Journal reported that Thomas Nelson, a major Christian book publisher, added West Bow Press as an imprint. The article alerts the reader that Thomas Nelson editors will not be editing manuscripts published in this imprint, however.

Another pay-to-publish enterprise is Harlequin’s (yes, the royalty romance publisher) venture, Harlequin Horizons. In November 2009, an email interview DearAuthor.com conducted with to Malle Vallik, Harlequin’s Digital Director, revealed that books  published in this imprint won’t enjoy “traditional Harlequin distribution” nor “carry traditional Harlequin branding.”

Book publishing is business, not dream fulfillment. It’s up to you, as author, to make the best business decision for your publishing goals. Expert Publishing only publishes business, self-help, and inspiration books. Yes, our authors pay for our expertise, and we’re discerning about what we publish since our name is on the book too. If we don’t think the author’s manuscript is ready for the marketplace, we turn it down.

Before you decide how to publish your book, do your homework. If you decide to sell your intellectual property to a royalty publisher, good for you. If you decide to keep your rights and own them once published, good for you. But whichever way you go, be sure you’re getting good book design, good book editing, and book publishing expertise you trust because books are in print a long time.

Happy writing!

 

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3 Responses to “Self-publishing Blues”


  1. 1 Carol Ann Hoel June 9, 2011 at 5:03 pm

    Thank you for some clarification on matters that are confusing. Blessings…

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