Tie Your Book to Current Hot Topic

Most authors are surprised to learn they hold the primary responsibility for marketing their books once published. Over the years I’ve heard many authors say, “I’m a writer. I don’t want to market the book.” We don’t publish those authors because we know their books will fail in the marketplace and they’ll blame us instead of themselves.

So, what do you do if the thought of marketing your published book creates anxiety or fear in you? Find ways you can create a buzz about your book that take the spotlight off you.

One of the easiest ways to attract attention is to tie your book to a current hot topic. I urged one of our authors to do that with his book after the horrific shooting of U.S. Rep. Gabrielle Giffords and the other victims in Arizona last month. You see, his book, Flashbacks of Abuse, tells his story of how he and his daughter survived a shooting incident while on vacation in Europe and how his life changed since then.

What could he do to tie his book to the current topic? He could blog. He could write letters to the editor. He could connect with local media for interviews and share what goes through one’s mind when facing a gunman. He could send out press releases regarding his experience.

How can you tie your book to a current hot topic?

One author (not ours) connected spending habits to dieting. How much attention does the media give diets each January when it urges everyone to begin the new year by creating new habits or a new you? It’s smart to tie financial concepts to the current hot topic of dieting at the beginning of the year.

Tune into what’s going on in the world, then find a way to tie your book to what’s hot, and you’ve got a ready-made marketing opportunity for your book.

Remember, people buy the author, not the publisher, and your book’s success in the marketplace depends on you. No one will be more excited about your book than you are, which is why you’re the perfect person to market it.

Happy writing!



1 Response to “Tie Your Book to Current Hot Topic”

  1. 1 Carol Ann Hoel February 8, 2011 at 10:37 pm

    I am beginning to understand the significance of blogging when it comes to preparing a market for one’s work. Thank you for sharing your thoughts on this subject. Blessings to you…

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