You Need Multiple Books to Attract Reading Fans

If you stop and think about books you’ve read that you like, you know you make note of the author. Once you’ve decided you like an author’s work, you start looking for other things that author’s written.

Now turn the mirror around and look at you. The same holds true with your readers. Once they’ve decided they like your work, they start looking for other things you’ve written.

Part of book marketing is being ubiquitous–having your name and the name of your book everywhere. Granted, this requires some planning and time, but investment in marketing can equate to sales, and that’s the goal.

As you’re creating your marketing plan, be sure you decide what measurement you’ll use to determine success. If you’re doing a book event, how many books do you need to sell to consider your event a success?If you’re doing a seminar, speaking to a group, teaching a class, or getting in front of an audience in some way, how many books do you need to sell to consider that venue a success? If you’re doing media interviews, how many books do you expect each interview to sell? NOTE: be aware most people don’t have pens and papers handy when the media plug your book, so you may not get a high number of sales from media interviews.

Many marketing professionals suggest it cost six times the money to gain a new customer as it does to keep a current customer. Keep that in mind as you create your reader/fan base. Stay in contact with your readers via blogging, newsletters, email notices, special offers, etc. You don’t always want to be selling them something, but you do want them to think of you so they can tell others about you and your book.

If you’ve written and marketed one book, you may be thinking you just can’t do this again. But you can. How many authors write series books–both fiction and non-fiction authors? A bunch. If you haven’t thought series before, give it some thought now. You need multiple books to attract reading fans. The more books you offer, the more they’ll buy and tell others about.

Happy writing!


2 Responses to “You Need Multiple Books to Attract Reading Fans”

  1. 1 Kalyn April 1, 2017 at 2:18 am

    I was seoulisry at DefCon 5 until I saw this post.

  2. 2 poke coins cheat May 8, 2017 at 10:35 am

    I read a LOT more books than I see movies and hadn’t been planning on watching this movie because I loved the books and figured the book is always better than the movie so why bother. Maybe I should bother.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: